Friday, August 24, 2007

V is Victor and Rolf for Piper Heidsieck

Avant-garde Dutch fashion design pair Victor and Rolf have injected their characteristic flair to long time French champagne house Piper Heidsieck. The duo admits to being intimidated by the task of messing with a company with such a traditional brand identity, but true to V and R's abstract image they completed the task in a round-about manner-literally. "How could we make something new out of something eternal?" mused the team, therefore the only answer was to totally invert Piper's proportions. The result is fantastic-a huge cork, leading down to a neck which rests at the bottom. The upside down bottle comes as a dynamic set complete with an inverted bottle cooler and flipped champagne flute, reminiscent of a skewed martini glass. Piper Heidsieck's limited time Rose is guaranteed to go down well with drinkers, designers, and fashion fans alike.

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