F is for FRUiTS

Japanese photographer Schoichi Aoki captures the individualist street style of the Harajuku district of Japan in the magazine Fruits. Portraits of Japanese youth in an inspiring and outrageous array of get-ups can be found in the publication's pages, uninterrupted by advertisements, allowing Fruits to read more as an art installation than fashion magazine. The widespread interest of the spontaneous and unaffected people of Aoki's photos have led to two books on the topic, as well as a global Fruits exhibition tour. The minimalist format of Aoki's photographs and magazines make way for his colourful and dynamically decked out subject matter.