Friday, August 24, 2007

L is for Lover

'Romance, drama with a touch of rock and roll swagger' is how Lover designers Susien Chong and Nic Brand describe their clothing label. Based in Sydney, Lover hasn't let the smallness of their business stop them, having acquired an eclectic and faithful fan base, ranging from chic stars such as Claire Danes and Michelle Williams to young fashionistas in the know. Seeking inspiration for collections from sources such as early Woody Allen films and classic rock music-think the doomed Altamont festival hosted by the The Rolling Stones for example. Lover's aesthetic is super feminine with a wild, flirty edge. Watch out for their latest installment-a range of sixties style swimwear which will guarantee you a prime spot on any beach. Acclaimed by Vogue, Lover is a name to watch out for.

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